Value
A
top-of-the-line luxury product does not necessarily have to
be an overpriced product. At Thompson Coach, our philosophy
from the beginning has been to offer our customer true value
for the dollar while never sacrificing quality. In fact, we
can offer a commercial quality Thompson Coach Prevost in the
same price range often asked for non-Prevost “plastic”
coaches while providing quality greater than or equal to any
of our Prevost Conversion competitors.
How can we
perform this seemingly impossible feat? The answer stems
from our long-term “pay as you go” business philosophy, our
“sell direct” marketing, and our self-reliance for component
fabrication. By operating this way, we are able to keep our
overhead and sales expenses low while maintaining quality
and considerable independence from the pricing whelms of
suppliers. This conservative approach means we might not
grow quite as fast or be quite as flamboyant as others, but
it also means we are rock solid stable and in for the long
term. Most importantly, however, it means we can offer real
value for the dollar with a pricing structure which is based
on the cost of our product rather than “what the market will
bear.”
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